Governor JB Pritzker Delivers After Decades of Broken Promises and False Hope on Former U.S. Steel South Works Site
CHICAGO, IL – Today, JB For Governor released new TV ads, called “Told You” and “Betty,” highlighting Governor JB Pritzker’s record of delivering on his promises to bring major investments and jobs to Chicago’s Southeast Side after the community waited more than three decades for an economic revival.
The 30-second and 60-second ads feature South Side residents speaking in their own words about what decades of broken promises felt like — and what it means to finally have Gov. Pritzker keep his promise and deliver for their community. The ads highlight the transformation of the long-vacant U.S. Steel South Works site into a massive quantum computing campus, delivering jobs and career opportunities.
In 1992, hundreds of workers lost their jobs after the U.S. Steel South Works mill closed – leaving the community with a deep economic wound. For over three decades, the space sat vacant despite its incredible potential. Many promises and proposals floated around, but all of them fell through — until Gov. Pritzker delivered for the community and the entire state.
The ads will air on Chicago broadcast and cable television, as well as on digital platforms.
60-Second Ad Transcript:
ILLINOISAN 1: I’ve lived in the South Shore my whole life.
ILLINOISAN 2: This community is like a small, close-knit town.
ILLINOISAN 3: When the steel mills closed, it made us feel opportunity for this side of the city was gone.
ILLINOISAN 1: So many people made promises that they were going to do some things.
ILLINOISAN 4: They would say they’re going to rebuild, they’re going to put something new here.
ILLINOISAN 5: They keep giving us false hope.
ILLINOISAN 6: And it never happened.
ILLINOISAN 4: But there came a man by the name of JB Pritzker, and he is changing things.
NEWS ANCHOR 1: News of a very big development on the South Side.
NEWS ANCHOR 2: Long vacant land on the far south side is about to be transformed.
NEWS ANCHOR 3: Big boost for those who live and work in the area.
ILLINOISAN 4: He came here, he visited, he saw what we were dealing with, and he rolled up his sleeve.
ILLINOISAN 1: It’s real. JB is bringing thousands of jobs here.
ILLINOISAN 3: JB said he was going to get this done, and he did it.
ILLINOISAN 7: I feel a sense of pride. JB is making sure they hire people from our neighborhood.
ILLINOISAN 4: We keep on saying jobs, you are creating careers for our children, our grandchildren, maybe even me. Who knows?
###
CONTACT: press@jbpritzkercampaign.com